THE BRIEF Bmore Ready To Move Body is an athletic brand for women and men. "I am starting this brand because I enjoy wearing athletic clothing, even when I am not working out because of its flexibility and comfort. My hope is to encourage people in Baltimore, and beyond to wear my comfortable brand while working out, running errands, etc." THE SOLUTION The BRTM Logo mark was carefully crafted with the target audience of both male and female fitness enthusiasts in-mind. A wordmark appeals to both genders while also being relevant in the market. The sleek letterforms embody both the beautiful simplicity of modern aesthetics while also being slightly futuristic and evoking feelings of being ahead of the game.