THE BRIEF After breastfeeding, many women's breasts change shape. They have a hard time finding bras that fit their body, and that are also flattering on them. After years of struggling finding bras that fit her, and wearing ill-fitted bras, Camille decided to create Milkk to provide comfy, fitted, and attractive bras for women like her. Milkk also provides matching underwear to go with their bras for the ultimate undergarment set. THE SOLUTION Create a relevant and impactful logo and brand color palette to embody the brand story of Milkk. The wordmark captures the elegance and message of the brand with beautiful simplicity.